Digital Billboards to Now Tell You How Long You Have to Wait in Traffic (FUN!)

Whenever I think about the pet peeves I have, I always try and stop and think about the things I do that may be pet peeves to other people, because I am self-aware like that.

So, while I hate when people rev their stupid little Hondas with tinted windows just to get to a red light, I bet that people hate when I walk super slowly across a crosswalk just to be a jerk.

Those digital billboards that flash ads on the side of the Lehigh Valley’s major throughways will soon be doing more than marketing businesses to motorists.

Adams Outdoor Advertising and TomTom, the company known for its GPS devices, have reached an agreement to display time-of-destination information on its billboards throughout the region, Adams Outdoor announced this week.

So a motorist who spots the digital billboard near Bethlehem’s Hill-to-Hill Bridge while driving south on Route 378 will learn how many minutes it will take to get from there to Route 309 based on traffic conditions at the time. SOURCE: The Express-Times

OK, so is this a good thing? I guess it could be in the fact that you could be all stressed out about traffic and thinking you’re going to be super late, but then look at the digital billboard and see that it says you’re only going to be three minutes late, so you relax.

But, maybe you don’t think you’ll be that late and then the billboard is like, “You’re going to be TWO HOURS LATE AND YOU’RE GOING TO BE FIRED!” Then you freak out on the billboard and give it really mean looks.

Whatever. At the end of the day, it’s an interesting little addition.

Remember when people didn’t want the electronic billboard on 378 and freaked out over it? Then they started a petition and it fizzled out because people generally just like to have knee jerk reactions to things, but rarely lack the wherewithal to actually follow through with things?

What they should really do, when there is bad traffic, is just play all of our LVwithLOVE Live! shows! Now, THAT is something I’d want to watch while sitting in traffic, unable to look away.